You can get the e-magazine link on WhatsApp. Click here to interview us to customize our water purifier according to the input water quality. On Monday, November 15, 2021, 08:00 AM [IST] DrinkPrime started to solve personal problems to obtain clean, safe and healthy drinking water. This is because the water in the plastic tank is not suitable for drinking. Less than 5% of Indians actually own a water purifier! At that time we realized that this is not just a personal problem, but an opportunity to help many people. We have embarked on this journey for five years. In an email interview with Nandita Vijay, DrinkPrime founder and CEO Vijender Reddy Muthyala said that today, more than 100,000 users in 7 cities trust us to get clean and safe drinking water. Excerpt: How has the concept of personalized water purifiers changed the landscape of Indian homes and offices? Every city has two to three sources of water: municipal water, well water, and tanker water-the water sources in each region will vary from place to place, as well as the seasons. In this case, each place in a city will have a different combination of input water sources, resulting in different regional water quality. According to a report by UNICEF India, 50 million people in 15 cities in the country do not have access to safe and affordable drinking water. Although the water purifier market has more than 30 years of history, less than 5% of households in India can use water purifiers. More importantly, ordinary water purifiers purify all water in the same way. Given that 70% of surface water in India is not suitable for drinking, and the water quality varies from region to region, a one-size-fits-all approach cannot ensure that consumers have access to clean and safe drinking water. This is why we provide customized water purifiers on a subscription basis. We customize each DrinkPrime according to the regional water quality so that our users can get perfect and pure drinking water every day. Since we offer DrinkPrime as a subscription, we will always be able to upgrade the filter based on the changing water quality in the area. If we sell water purifiers, this is impossible. Currently, we have more than 100,000 users in 7 cities in India. These cities include Bangalore, Hyderabad, Delhi, Faridabad, Ghaziabad, Gurgaon and Noida. Is this concept unique in China? How about on a global scale? We are a pioneer in the field of custom water purifiers in India. Combined with our innovative subscription model, we hope to fulfill our mission, which is to provide everyone with access to clean and safe drinking water. What are the obvious trends you see in this field? Ordinary water purifiers have been and are still sold like TVs. People buy them and install them in their kitchens. Regardless of the quality, they will filter the incoming water. More importantly, consumers must invest heavily in order to purchase water purifiers. The subscribed custom water purifier can not only purify water according to the input water quality, but also is affordable. We believe that drinking water should become a public utility like electricity. Consumers should be able to pay for the water they use. They should not worry about the cost and maintenance of the water purifier. This is the change we have brought to the subscription model. We continue to try and innovate. We are studying several functions and concepts. Can you provide the scope of your current presence in this country? What is the game plan to ensure that everyone in the country has access to safe drinking water? Currently, we have more than 100,000 users in 7 cities in India. These cities include Bangalore, Hyderabad, Delhi, Faridabad, Ghaziabad, Gurgaon and Noida. We are a drinking water company, not a water purifier manufacturing company. Our mission is to provide clean, safe and healthy drinking water for everyone. By offering DrinkPrime by subscription, we are working hard to make safe drinking water affordable for more than 50% of urban residents in India. We are ready to work with governments and non-governmental organizations to ensure that everyone has access to safe drinking water. Does the company want to work with governments that have set a goal of providing clean drinking water for all by 2024? This is an amazing mission. We hope to be a channel for the government to achieve its established goals. What technology does the company use? DrinkPrime is India's first water purifier to support the Internet of Things. We combine the Internet of Things (IoT) with the water purification system we built. The Internet of Things allows us to monitor our subscribers' water purifiers and ensure that they always have access to clean, safe and healthy drinking water. Predictive algorithms based on artificial intelligence and machine learning can help us proactively schedule maintenance inspections. Regarding the filtration process, we believe that the right technology is used at the right time so that people will not get under- or over-purified drinking water. At DrinkPrime, we solve this problem by following a completely data-driven approach. We measure the water quality in each area and determine the technology that needs to be used. Based on the data we receive from subscribers, we can understand the changes in water quality in each region. We customize our water purifier according to the input water quality. Even during our maintenance inspections, we make sure to check the TDS level and other parameters so that we can change the filter if necessary. This is how we ensure that our subscribers have access to safe drinking water at all times. What are the funds received and future funds? DrinkPrime has raised 500 million US dollars so far. The company is supported by Sequoia Surge, Omidyar Network, Alteria, UC Inclusive Credit and Western Capital. What is the acceptance of PE and VC in funding this type of safe drinking water work? Although we follow a digital-first approach and integrate the Internet of Things into the water purification system, we are a hardware startup. The growth rate of hardware companies is different from the growth rate of software companies. As a hardware company that provides customized solutions, we need to build products for each subscriber. This is completely different from running the same code for every requirement. Therefore, investors close to us are ready for the long-term game. Since our mission is to provide everyone with access to safe drinking water, we have also attracted a large number of influence funds. What challenges will you encounter in developing your business in this field? Drinking water is a necessity for people. This is why DrinkPrime belongs to the basic service category. Excellent support and service are the key to ensuring our subscribers have easy access to safe drinking water. We need to ensure that our subscriber queries are answered immediately. If they encounter any problems, we need to ensure that they are resolved as soon as possible. Even during the pandemic, our delivery partners and technicians are serving our subscribers. As we provide customized water purifiers, our products are constantly evolving. We closely monitor the water quality to understand the types of upgrades and changes we need to implement. This page allows you to send the current page to your friends. Your friend’s email ID: Your email ID: Post your comment* Name: * Email: Website: Comment: Captcha:  

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